New Sales Director Heads Up UK Trade And Projects Division

Richard Nicholls has joined SANIPEX to head up its UK trade and project business, in the role of Sales Director. Reporting directly to SANIPEX GROUP MD Daryl Barker, Richard joins the company from Merlyn, where he was Commercial Director. Richard has worked in the bathroom industry for over 20 years, in the retail, new build housing and commercial sectors, working on major projects and national accounts in the UK and EMEA during the last ten years.

In his most recent role at Merlyn, Richard managed the specification sales team, estimating, national merchants and export. Part of his role was to develop and maintain a channel strategy, cumulating in the development of a range of products designed with the installer in mind. 

As Sales Director for SANIPEX UK, Richard will be responsible for the management and development of the company’s projects and trade sales teams. The trade business will be distributing brands including BAGNODESIGN, Galassia and Bossini into independent and multiple retailers throughout the UK, while the projects team will be working with developers, designers and main clients in all sectors of the new build and refurbishment markets to introduce and specify the aforementioned brands.

Commenting on this latest appointment, SANIPEX GROUP MD Daryl Barker said: “We are delighted to be welcoming Richard to our UK team. We have invested heavily in the UK market over the past few years and now have an established infrastructure in place on which we can build a strong business. Richard will play a key part in establishing SANIPEX as the distribution company for our wholesale and project supply divisions in the UK.

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